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"The success story of the Eastern Block" as called by R. Joseph, the editor
of Wine magazine, Bulgaria is gaining reputation as a producer of high quality
affordable wines. Until 1990 the wine industry in Bulgaria was state-owned and
was operated by Vinprom and exported by its subsidiary Vinimpex. In the 80's import
of American and Australian know-how laid the ground for production of high quality
wines in Bulgaria. Coupled with centuries old traditions and enormous natural
potential this tendency bore fruit and Bulgarian wines are gaining popularity
among consumers in Western Europe, United States, Canada, and even as far as China
and Japan. After the fall of the totalitarian states in 1990 privatization of
state owned companies and land restitution went under way in Bulgaria. At first
at slow pace it is now gaining speed especially after UDF ( Union of Democratic
Forces) came into power in October, 1996. Results followed suit. Land is being
returned to its original owners and many wineries are privatized or ready for
privatization and sale. If the process continues uninterrupted and there is no
other alternative, my prediction is that Bulgarian wines will get more and more
competitive on the basis of high quality and moderate prices.
The potential for wine making in Bulgaria is enormous. The climate in the northern
part of the country is continental with cool winters and hot summers. It is milder
to the south due to the influence of the Black sea and the Mediterranean. Local
hilly terrenes create ideal micro-climates and combined with good quality soils
they produce extremely suitable conditions for growing best quality grapes. Bulgaria
has several well developed viticulture and enology institutes, most notably in
Plovdiv the second largest city in the country.
The best wines are produced from the Merlot and Cabernet Sauvignon varieties,
high quality, rich, and Bordeaux-like. Local grapes include:
- Gamza - the most widespread sort produces earthy, light bodied
red wine good for simple fare. In Romania and Hugary it is known as Kadarka.
- Mavrud - is a full bodied, spicy red that can age to more than
8 years
- Melnik - grown in the southernmost part of the country makes hefty
red wines that age very well
- Pamid - rustic and hardly unforgettable but still good enough "commercial"
for weekly drinking.
Whites are produced from renowned varieties such as Chardonnay, Sauvignon Blanc,
and Riesling as well as from the local: Misket, Ottonel, and Dimiat. Whites are
not nearly as good as reds but they are rapidly improving and recently some very
nice surprises from Rouse winery have appeared.
As still unpopular as it is, Bulgaria is the second largest exporter of bottled
wine in the world, second only to France and it has four times the area, planted
with Cabernet Sauvignon, of California. It appears to be the fastest growing new-comer
on the market. The annual average production of wine in Bulgaria ranges between
200-220 million litres depending on the crop. In the Bulgarian wine industry,
traditional classic technologies are applied, as well as refined, and modern ones
borrowed from the leading wine producing countries like France.
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