Resorthoppa drives on

2007-04-11

Transfer specialist Resorthoppa has added three new European destinations and is on track to reach its target of 400 gateways by the year-end. Privately held, the business has seen growth of more than 300% year-on-year since its launch in 2003.The new destinations announced today see Dubrovnik and Zagreb in Croatia added to its Baltic business, currently comprising gateways in Serbia, Slovenia and Bulgaria.Similarly, it has expanded its existing Egypt network by adding Cairo to established resort destinations of Alexandria, Luxor, Aswan, Sharm and Taba.Short-break destination Tallinn in Estonia is added as part of its cityhoppa brand. Cityhoppa is aimed not only at the city break market but also at the corporate sector, with SMEs a particular focus moving forward.It also operates the skihoppa brand, targeted at the winter sports market.Chief executive Neville Wynn explained that the growth in dynamic packaging was behind not only its triple digit growth but also its expansion plans.Its major market is Spain. It has 22 gateways in Spain, including the Balearics and Canaries. This equates to 7.3% of their coverage while accounting for around half of their business. It has recently been building up its presence in the US, where it claims to be present at all major international gateways and cruising ports.The UK is its primary source market, although it has recently targeted Germany in response to dynamic packaging gaining more weight with the trade. It has recently appointed Rob Knoedlu as sales & marketing chief for Germany, Benelux, Austria and Switzerland. It hopes to provide over half a million transfer sectors during its first year of operation in Germany. The business is predominantly trade-based, offering agents up to 15% commission. It does offer consumer-direct bookings, which currently account for around 20% of its business.