Bulgaria is the best place to head for a 2010 summer a holiday, according to the Kelkoo Beach Index. The study, commissioned by Kelkoo, and conducted by the Centre for Economics and Business Research, rated the world's most popular beach destinations using the latest official statistics to assess the performance of 10 key travel criteria, including: climate, security, local affordability of goods and services, quality of food, the cost of flights and accommodation, tourist attractions, and the exchange rate. A YouGov survey of almost 2,300 adults was conducted to ascertain the importance British holidaymakers placed on each factor, and the scores for each destination were then weighted accordingly to determine the "Kelkoo Beach Index" rankings. Hays Travel, the UK's largest independently-owned travel agency have been offering packages to the Black Sea coast for some time. "It's no surprise Bulgaria came out on top," says Emily from Hays, "Our customers love it for its value-for-money, gorgeous beaches and fantastic summer climate." The main Bulgarian seaside resorts were purpose-built with tourists in mind and are aptly name Sunny Beach and Golden Sands. With broad, clean beaches and a great range of seafront hotels, they are a brilliant destination for a family bucket-and-spade holiday. Hotels range in star ratings and affordability, with a selection of all-inclusive hotels being built in recent years. "Bulgaria is cottoning on to the trend for great value all-inclusive holidays," says Emily, "Here you'll find good family accommodation, located by great beaches for a fraction of the cost of similar properties in the Euro zone." Bulgaria also has excellent accommodation options for those seeking a bed and breakfast break or self-catering holiday. The countryside and scenery are simply stunning, with sleepy villages and pine-clad hills, making it a wonderful place to explore. Bulgarian summers are hot and dry, making the Black Sea coast a great destination for sun-worshippers. Culture vultures won't be disappointed by the legendary Bulgarian folk traditions, delicious food and god wine. Choose to stay in a quaint guest house in one of the less developed fishing ports like St Vlas, Nessebur and Varna and experience authentic Bulgarian hospitality. The local welcome is warm and lively, meaning that many holidaymakers return year after year. The shopping is fantastic, with plenty of clothing, local crafts and souvenirs to choose from. Bulgaria's location out of the Eurozone makes it a savvy choice for an affordable getaway. Bugaria fans have been visiting and revisiting the country for several years, but now the secret is out, it's bound to become a firm favourite with British holidaymakers. "We recommend visiting Bulgaria now," says Emily, "Book a package holiday to this fantastic destination and discover what all the fuss is about!".